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We've mentioned before that several of the candidates suffered branding issues this week when their websites or my space pages or secondlife accounts were targeted by pranksters or attack ads. We have suggested that maybe these candidates needed to hire some additional Web services but possibly a branding guru would be a better fit.
Our sponsor Brand Identity Guru Inc. recently provided a press release describing their ability to work tirelessly for their clients promoting loyalty and a consumer perception about the products and people that they represent. Political candidates are in essence building the brand of their own political image. Many of the marketing lessons apply to products applied to political candidates. The candidates know this fact very well and are engaged with many political gurus and consultants, however this week is a good example that some of those political consultants may not necessarily always be up to snuff when it comes to the online environment and therefore a call to a Branding Agency might be in order.
The TSA and the Airline industry this week got into a big battle over airline safety. It would seem that a TSA inspector attempting to det...
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